Trust and Credibility as Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability

Bentele, G., & Nothhaft, H.
In: Ø. Ihlen, J. L. Bartlett & S. May (Eds.), The Handbook of Communication and Social Corporate Responsibility (pp. 208-230)
Chichester: Wiley Blackwell 2011

This chapter contains sections titled: An Understanding of CSR: Our Perspective; A Theory of Trust and Credibility; CSR against the Background of Trust and Credibility Theory; Conclusion: A Research Agenda; References.

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Zitation (APA)

Bentele, G., & Nothhaft, H. (2011). Trust and Credibility as Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability. In Ø. Ihlen, J. L. Bartlett & S. May (Eds.), The Handbook of Communication and Social Corporate Responsibility. (pp. 208-230). Chichester: Wiley Blackwell.